The real motivations behind the growing YouTube advertiser boycott…


Date: April 06, 2017

01) The real motivations behind the growing YouTube advertiser boycott

“More than 250 brands have reportedly pulled their spend from Google’s services after a newspaper investigation found their ads appearing next to extremist content on YouTube.

Business Insider spoke to more than a dozen ad executives who suggested the boycott smacks of “opportunism” and a chance to gleefully bash the biggest player in the online ad industry.

Some executives believe advertisers and agencies are hopeful Google’s pain over the issue will continue so they can use it as leverage in their negotiations with the online ad giant. Others said the boycott shows just how little many people understand about the way online advertising works.”

This is an uncommonly informative news article. It goes much deeper, than what most people are presently talking about.

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