Date: November 15, 2017
“Keurig made headlines this weekend when the coffeemaker company revealed on Twitter that it had pulled ads from Sean Hannity’s Fox News program, prompting angry Hannity fans to destroy their Keurigs on camera.
However, it appears that the company’s CEO is not too happy with the publicity.
In a letter to staff obtained by the Washington Post, Keurig CEO Bob Gamgort wrote that the social media team should not have broadcast the company’s decision to temporarily yank advertising from Hannity’s show. A spokesperson for Keurig told TPM that the company was not releasing the letter but confirmed that a note was sent to employees Monday morning.
Gamgort argued that it was “unacceptable” for the social media team to broadcast the company’s decision on advertising strategy.
“This gave the appearance of ‘taking sides’ in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent,” Gamgort said of the company’s tweet, according to the Washington Post. “I want you to know the decision to communicate our short-term media actions on Twitter was done outside of company protocols. Clearly, this is an unacceptable situation that requires an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happens again.”
Read more here: http://talkingpointsmemo.com/livewire/keurig-ceo-hannity-ads“
This is so disingenuous and brazenly contrived, that TYT should be absolutely ashamed of itself for even recording this, let alone publishing it.
They literally made up this obviously false spin, on a story which has utterly nothing to do with “apologizing to pedophile supporters”.
What the CEO did, more resembles a scolding for FOX having publicized the fact that Keurig dropped it’s advertising with them.
There was no apology…And it’s outright grotesque, to characterize what happened as being one.
Is this what TYT thinks of it’s audience?…
…TYT has fallen, so, so far.
This is just despicable.