Surviving an Ambush Interview: Mike Wallace And The Art Of The Ambush Interview…


TAP-Net_Radar_3
….


Date: January 13, 2020

01) Mike Wallace And The Art Of The Ambush Interview

“Looking back on his career, Wallace told CNN’s Howard Kurtz that he and the late 60 Minutes executive producer Don Hewitt “came to the conclusion that there was more heat than light that came out of that. We weren’t getting a lot of information from those so-called ambushes. So we quit … I have no doubt that what we started has become a plague.”

Although Mr. Wallace and Mr. Hewitt came to the right conclusion regarding ambush interviews, many other television personalities (some of whom I hesitate to call journalists) have continued his tradition. They imitate Wallace’s legacy by following a public figure down the street, racing them through a parking lot, or showing up to their office without warning.

Little scares media spokespersons more than the prospect of being ambushed. I recently wrote two posts about how spokespersons can survive ambush interviews (here and here), in which I wrote that:

“The single best way to ‘win’ an ambush is by denying the reporter a great visual.”

The two additional links in this quote, are probably worth the time to read and digest.

….
…..TAP-Net Website | Sub-Blog Archive

Tell Us What You Think...

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.